It was established that low media and information literacy rate among the digital native and digital immigrants of social media translates to information mismanagement particularly the social media aberration which most often ignites and fuels conflicts of various forms. Hence, this work (through online questionnaire) surveyed the media literacy level of Nigerian digital media audiences in consonance with the rate of the diffusion in the digital information innovations using #EndSARS protest as a case study. The concern is whether the information literacy rate of the digital media users matches the intensity of the diffusion in the innovation to suppress emerging conflicts, possibly arouse by information literacy gap.
The three key rudiments to effective communication and information sharing and diffusion, (the message, the media, and the audience) have also transformed from what they were before advent of Internet and adoption of digital information tools. It is indisputable that ICT has not only affected all aspects as well as the interests of the partakers in the information and communication but also created many alternatives, in all ramifications, that support competition at all levels of information sharing and consumption.
The increase and dynamic trends in the development of information and communication technology (ICT) are defining the nature, pattern, flow, use, and management of information and communication.